B2B outbound, built and run for you

Outbound,
done properly.

We find the companies that fit, watch for the moment they are ready to buy, and write to them with a reason. You take the calls.

  • Your main domain never sends
  • You approve every email
  • Everything we build stays yours
Experience from
  • ExxonMobil
  • Accenture
  • Exhibitly.ai
  • Close With Copy
01How it works

Nothing moves without a reason. Every account, on one board.

An account only moves on when something real happened: it fits, it shows a buying signal, the email is written and you approved it. The few steps that need you are marked.

02The stack

The tools behind it. Set up and run for you.

We pick what fits your market, connect it and keep it running. You never have to learn or wire any of it.

ProspeoContacts
ApolloContacts
FindymailEmails found
ZeroBounceEmails verified
DeepLineEnrichment
CrustdataCompany data
CrunchbaseFunding news
TheirStackHiring signals
FirecrawlWeb research
ApifyScraping
ClayWorkflows
ClaudeWriting
SmartleadSending
HubSpotCRM
Nothing for you to set up or learnSeparate, warmed sending domainsLists and campaigns stay yours
03The first 60 days

From one call to your first meetings.

The aim is qualified meetings within 60 days. A first SDR is usually still ramping by then. Here is who does what along the way.

  1. 01

    Agree on who fits

    We map your market with you and agree on your ideal customer and the people who decide.

    ProspeoApolloCrustdata
    YouOne call.
  2. 02

    Build the engine

    Sending domains warm up while we build the list, the signals to watch and the first emails.

    SmartleadTheirStackZeroBounce
    YouNothing.
  3. 03

    First emails go out

    Each one opens on what just happened at that company. Nothing sends before you have read it.

    ClaudeClay
    YouApprove the emails.
  4. 04

    Meetings, every week

    Qualified buyers book time with you, and one plain report shows what went out and what is booked.

    HubSpot
    YouTake the calls.
04Before you hire

A first SDR takes months. A system can run first.

Most companies we talk to plan to fix pipeline with a new sales hire. It is a fair instinct. It is also the slowest way to get there.

SDRHiring a first SDR
About 6 weeks6 wks
Ramp, 3 months
up to 6 monthsto 6
Heron GTM
Built, sending, meetings60 days
Aim: meetings within 60 daysAim: first meetings
Cost

$70k to $100k a year for the hire. No salary, no recruiting fees with us.

Day one

The hire starts with no list, no signals, no emails. We build those first.

Later

If you still hire, your SDR walks into a working system.

Louis Seyns, founder of Heron GTM
Louis SeynsFounder
05Who you work with

You talk to the people who run your outbound.

Heron GTM is a B2B outbound agency with one goal: new customers for the companies we work with. We learn your market and your buyers, build the system around them and stay close while it runs.

Before
Corporate GTM

Experience from ExxonMobil and Accenture.

Then
Exhibitly.ai

Ran GTM and growth, built outbound from scratch.

Now
Heron GTM

Running outbound for B2B companies.

More about Louis
06Questions

What people ask first.

Anything else, bring it to the call.

Book a call
01Do you promise a number of meetings?

No. Nobody can know that before outbound has run in your market. What we do promise: the first three months are judged on qualified meetings, and you see every week what was sent, who replied and what is booked.

02Will cold email hurt my domain?

Your main domain never sends. We set up separate sending domains and inboxes, warm them up before anything goes out, and verify every address, so your own email keeps landing where it should.

03What do you need from me?

One call to agree on who your ideal customer is, a look at the emails before they go out, and time in your calendar for the calls. We handle the rest.

04How is this different from hiring an SDR?

An SDR needs weeks to recruit and months to ramp, and still starts with no list, no signals and no emails. We build the system first, so outbound runs from the start.

05What counts as a qualified meeting?

A conversation with a company that fits the ideal customer we agreed on, with someone who has a say in the buying decision, who showed up.

06Who owns the domains, the data and the campaigns?

You do. If we ever stop working together, you keep all of it and nothing has to be rebuilt.