- GTM
- B2B outbound
- Growth
Outbound, done properly.
Full-stack B2B outbound, built and run for you. We find the companies that fit, watch for the moment they are ready to buy and write to them with a reason.
- Your main domain never sends
- A plain report every week
- Judged on qualified meetings
- Everything we build stays yours
- NNorthwindHiring a first SDR
Signal found
Fit checked
Email written
Queued - FFernhillRaised a new roundSignal foundFit checkedEmail writtenQueued
- LLarkspurNew Head of SalesSignal foundFit checkedEmail writtenQueued
- TTidewaterOpening in GermanySignal foundFit checkedEmail writtenQueued
- QQuarryHiring for RevOpsSignal foundFit checkedEmail writtenQueued
Close With Copy
Outbound usually breaks before the first email is sent.
- 01
The wrong list
A bought list of job titles, instead of companies that fit and have a reason to buy now.
- 02
No reason to write
One template for everyone. Nothing in the email says why this company, and why now.
- 03
The spam folder
Sent from your main domain without warm-up. The emails never reach the inbox, and your domain pays for it.
And it all runs on a founder's spare evenings, so it keeps sliding to next week. We fix the three, then run it for you.
Watch for the signal. Then write with a reason.
Five steps, one system. Most of it needs nothing from you, and the moments that do are marked.
Who to target
We agree on your ideal customer with you: type of company, size, stage and the people who decide. Every company on the list is checked against it before anyone gets an email.
YouOne call to agree on it.
Prospeo
Apollo
DeepLine
Apify
Google Sheets- and more
What to watch for
Job posts, funding rounds, new leaders, expansion. We track the moments that make a company likely to buy right now, and rank every account by them.
YouNothing.
- TheirStack
Crunchbase
Crustdata- Clay
- and more
What to say
Each email opens on what just happened at their company and why it matters to them. Short, plain and written for one reader, never a template blasted to a list.
YouRead and approve the emails.
- Claude
Firecrawl- and more
Where it lands
Separate sending domains, warmed-up inboxes and verified addresses. Your main domain stays safe and the emails reach the inbox.
YouNothing.
- Smartlead
Findymail
ZeroBounce- and more
Meetings on your calendar
Qualified buyers book time with you. Every week you get a plain report on what was sent, who replied and what we are learning.
YouTake the calls.
HubSpot- and more
Judged on qualified meetings. Not on emails sent.
We aim for the first ones within 60 days, and the first three months are judged on them. A meeting only counts when it passes three checks: the right company, the right person and a real conversation.
- What went out
- Who replied
- What is booked
- What changes next
- A company that fits your ideal customer
- Someone with a say in the decision
- A real conversation, not a no-show
A first SDR takes months. A system can run first.
Most founders we talk to plan to fix pipeline with a first sales hire. It is a fair instinct. It is also the slowest way to get there.
Hiring a first SDR
- Recruiting
- About 6 weeks
- Ramp
- 3 to 6 months
- Cost
- $70k to $100k a year
- Day one
- No list, no signals, no emails
Heron GTM
- Recruiting
- None
- Ramp
- None. We build the system first
- Cost
- No salary, no recruiting fees
- Aim
- Qualified meetings within 60 days
If you still hire later, your SDR starts with a working system instead of a blank page.
We engineer outbound for a living.
Heron GTM is a B2B outbound agency with one simple goal: new customers for the companies we work with. We get to know your market and your buyers, build the system around them and stay close while it runs. When you win, we win.
- What we care about
Your pipeline, treated like ours
We are not here to send emails or fill a dashboard. We are here to win customers for our customers, and a month only counts as good when it was good for you.
- How we work
People you actually talk to
You work with the people who build and run your outbound. Ask a question and you get a quick, honest answer from someone who knows your campaigns.
- Where we come from
Built by operators
We have done go-to-market inside startups and large companies, and built outbound from scratch. We run yours the way we would run our own.
What founders ask first.
Anything else, bring it to the call: a short talk about your market, your buyers and what outbound could look like for you.
Do you promise a number of meetings?
No. Nobody can know that before outbound has run in your market. What we do promise: the first three months are judged on qualified meetings, and you see every week what was sent, who replied and what is booked.
Will cold email hurt my domain?
Your main domain never sends. We set up separate sending domains and inboxes, warm them up before anything goes out, and verify every address, so your own email keeps landing where it should.
What do you need from me?
One call to agree on who your ideal customer is, a look at the emails before they go out, and time in your calendar for the calls. We handle the rest.
How is this different from hiring an SDR?
An SDR needs weeks to recruit and months to ramp, and still starts with no list, no signals and no emails. We build the system first, so outbound runs from the start, and a hire later walks into something that already works.
What counts as a qualified meeting?
A conversation with a company that fits the ideal customer we agreed on, with someone who has a say in the buying decision. Those are the calls worth your time, so those are the ones we report on and want to be judged on.
Who owns the domains, the data and the campaigns?
You do. The sending domains, the lists and the email sequences we build for you stay yours. If we ever stop working together, you keep all of it and nothing has to be rebuilt.
Which tools do you use?
Whatever fits the job, and the stack keeps changing as better tools come out. Today that often means Prospeo, Apollo, DeepLine and Apify for finding and checking companies, TheirStack, Crunchbase, Crustdata and Clay for buying signals, Firecrawl and Claude for research and writing, Findymail and ZeroBounce for verified addresses, Smartlead for sending and HubSpot for the pipeline. Plus others where a job needs them.